SiSU Health Group Announces New CEO

SiSU Health Press Release

The Board of SiSU Health Group, a leader in digital preventive health solutions, is pleased to announce the appointment of Samantha Fay as the new Chief Executive Officer (CEO). 

Noel Duncan, SiSU’s Founder and Managing Director said “Samantha’s appointment comes at a very exciting time for the SiSU business.  We have ambitious growth plans and are well positioned to aggressively scale across a number of channels and geographies.

I am delighted that Samantha has agreed to take on the role of CEO.  Her strong leadership and proven experience in strategy, digital and business transformation, operations and ecommerce will be a force in developing and driving SiSU forward.”

Samantha has a broad and extensive background across a number of industries and companies including British Telecom, Brightside Insurance, ENERGEX, Willis Towers Watson and the Linde Group (BOC).

“SiSU is one of those rare companies that is truly motivated by a strong purpose; to do its part for societies, to make a significant and meaningful impact by helping people live a healthier life.

Health has never been higher on the global agenda and the opportunity ahead for SiSU Health Group is vast. To seize it we must focus clearly, move faster and continue to transform and scale.

It is a privilege to be part of a company that already works with the best Partners and Clients, that delivers high quality solutions and has such a talented and passionate Team.  I could not be more honoured to have been chosen as the new CEO.”

Samantha comes from the position of CEO UK/ Europe and Group General Manager of SiSU Health Group and replaces current CEO, Noel Duncan, who remains as Managing Director.

Samantha holds an Executive Global MBA from IE Business School (Madrid), a Post Graduate Diploma in Strategy and Innovation from Said Business School (University of Oxford) and a Bachelor of Engineering degree in Management with Mechanical and Manufacturing Engineering from Leeds University.


About SISU Health Group

Founded in 2014 by Dr Noel Duncan, SiSU Health Group are experts in health data and facilitate a true end to end digital health ecosystem across multiple channels, including retail, pharmacy, corporate health and wellbeing, insurance and health services.

With a mission “to help people live a healthy life”, SiSU provides free health checks through a network of medically certified SiSU Health Stations allowing members to measure their height, weight (BMI), blood pressure, resting heart rate and diabetes risk. In addition, online health dashboards, health improvement programs and an e-prescription and telehealth service, Scripts Now, ensure members can ‘own their health’.